Pinterest Video Marketing: Driving Traffic and Sales

Video Marketing

Social media has become a crucial part of any marketing strategy. With the rise of video content, Pinterest has emerged as a powerful platform for businesses to showcase their products and services. Pinterest video marketing is a valuable tool for companies looking to drive traffic and sales through creative visuals.

Pinterest’s video feature allows you to create engaging content to comment on. It will enable companies to showcase their products in action and connect with their audience in a visually appealing way. With its large user base, Pinterest offers businesses the potential to reach a vast audience and drive more website traffic.

In this article, you will learn the benefits of Pinterest video marketing, how to create compelling videos using Pinterest video ad specs, and how to measure the success of your video marketing efforts. You will also get some tips and tricks to help you get started with Pinterest video marketing and maximize your business’s reach and engagement on this platform.

What’s Pinterest Video Marketing?

Pinterest video marketing is a form of digital marketing that involves creating and sharing video content on the platform to promote a product, service, or brand. Pinterest is a visual search engine where users can discover, save, and share images and videos on their boards.

Pinterest video marketing allows businesses to create engaging and informative videos that showcase their products or services visually appealingly. These videos can promote new products, demonstrate how-to tutorials, showcase user-generated content, and more.

Pinterest video marketing can drive traffic and engagement to a website or social media page. Videos on Pinterest can increase engagement and drive higher click-through rates than static images, so businesses should create high-quality, visually appealing videos optimized for the platform. 

Benefits of Pinterest Video Marketing 

Pinterest video marketing can offer several benefits to businesses and individuals, including:

  • Increased Engagement

Videos on Pinterest generate higher engagement rates than other types of content. Using videos in your marketing strategy can capture your audience’s attention and increase their likelihood of engaging with your content.

  • A Wider Audience 

Pinterest has over 450 million monthly active users, and video content can help you reach a wider audience. These videos can be shared, saved, and recommended to other users, which can help your content get to new people.

  • Product Marketing

Pinterest is a visual platform; videos can showcase your products more dynamically than static images. This can help you showcase your products more appealingly and increase your chances of making a sale.

  • Increased Traffic

Pinterest allows users to add links to their video content, which can help drive traffic to your website or landing page. Adding a call-to-action to your video can encourage viewers to visit your website and take action.

  • Improved SEO 

Pinterest videos can also help boost your search engine optimization (SEO) efforts. By including relevant keywords and tags in your video content, you can improve your chances of being found by people searching for related topics.

How to Create a Compelling Pinterest Video Ad That Will Drive Traffic and Sales

Creating a compelling Pinterest video ad that adheres to Pinterest’s video ad specs involves several steps:

  • Choose a goal and target audience: Before creating a video, decide on the purpose of your ad and who you want to reach. This will help you create a video that resonates with your target audience and drives them to take action.
  • Keep it short: Pinterest recommends that videos should be between 6-15 seconds long, so keep your message concise and to the point.
  • Use high-quality visuals: Use high-quality visuals that engagingly showcase your product or service. Make sure the visuals are clear, bright, and visually appealing.
  • Add text overlays: Most Pinterest users browse with the sound off, so it’s important to add text overlays to your video that convey your message visually. Use large, easy-to-read fonts and keep your message straightforward.
  • Use vertical orientation: Pinterest recommends that videos be in a vertical layout with an aspect ratio of 2:3 or 9:16. This ensures that your video takes up the maximum amount of space on the user’s screen.
  • Use appropriate branding: Include your branding in the video but be subtle and not overpowering.
  • Include a strong call-to-action: End your video with a strong call-to-action that encourages users to take action, whether visiting your website, purchasing, or signing up for a newsletter.
  • Adhere to Pinterest’s video ad specs: Make sure your video adheres to Pinterest’s video ad specs, which include a maximum file size of 2GB, video length of 6-15 seconds, and aspect ratio of 2:3 or 9:16.

Tips to Help You Get Started with Pinterest Video Marketing 

Pinterest video marketing is a powerful way to increase your brand’s visibility and reach a wider audience. Here are some tips to help you get started:

  • Understand Your Audience 

Before creating any video content for Pinterest, it’s essential to understand your target audience. You’ll want to know who they are, their interests, and what content they like. This will help you create content that resonates with them.

  • Optimize Your Video Content 

Make sure your videos are optimized for Pinterest. Use high-quality visuals, short and attention-grabbing titles, and clear descriptions with relevant keywords.

  • Use Pinterest’s Best Practices 

Follow Pinterest’s best practices for video content, which include using square or vertical video formats, adding captions, and keeping videos under 30 seconds.

  • Add Your Branding 

Make sure to add your branding to your video content, such as your logo, website, or social media handles. This will help to build brand recognition and awareness.

  • Promote Your Video Pins 

Promote your video pins to reach a wider audience. Use Pinterest’s advertising platform to target your audience and increase engagement.

  • Analyze Your Results 

Track and analyze your results regularly. This will help you identify what’s working and not, so you can adjust your strategy accordingly.

  • Stay Consistent 

Consistency is critical when it comes to video marketing on Pinterest. Keep creating new content and sharing it regularly to keep your audience engaged and interested.


Pinterest video marketing is a highly effective way to drive traffic and sales to your brand. Businesses can effectively reach their target audience and build brand awareness by creating visually appealing and engaging video content optimized for Pinterest’s platform. 

By following best practices, adding branding, promoting video pins, and tracking results, businesses can increase their chances of success on Pinterest. With its growing popularity and user base, Pinterest video marketing presents an excellent opportunity for companies to showcase their products and services, connect with their audience, and drive revenue growth.

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