WHAT DOES THE FUTURE LOOK LIKE FOR DIGITAL MEDIA? It seems that everybody who has a smartphone these days can avail multiple platforms to utilize digital media presence. 4.20 billion equating to more than 53 percent of the world population, are active users, according to statistics. People have their live broadcasts, YouTube channels, Snapchat stories, and TikTok videos. And what’s so unique is that they are doing it while keeping a full-time job.
In case you may have just entered the field of digital media, you must be pretty confused right about now. What should you do? Where should you start? When should you do it? All of these questions and more can confuse the best of us.
The Good News
Wait a minute! There’s good news?
Not by a long shot. You can still do a lot quickly, make up for the lost time and bring your business or the company that you work for front and center in people’s minds. You have to analyze where social media is heading and where you should take maximum advantage of it. You can examine the clutter of information thrown at us and see how you can separate yourself from it and stand out from the crowd. Content is the most valuable thing in digital media. Although everybody is spewing out content faster than people can consume it, there is still a dire need for GOOD content. Content that is curated according to the consumers’ needs. You can do a lot to learn all of these things, like a digital media degree or some digital media courses. These will ensure that you are on top of the latest trends, use them to your benefit, and speed up the process. Also, keep in mind that you will never get to where you want to go if you keep playing the catch-up game. You have to meet the curve as the trends begin to change.
So, what is the future of digital media? Read on to find out.
1. Social Media Marketing, ALONE is not enough
As we mentioned above, there is a lot of content clutter on the internet. It is valid for every social media channel out there. And that is why many users opt to stick to one or two social media platforms for all their needs. It may include shopping, social engagement, discovery, decision making, and more. It doesn’t mean that social media is losing its essence. Not at all. It is going to stay vital for businesses around the world for every aspect. But it’s not about being present on all social media platforms, all the time. Now, you have to find out where your customers exist and focus on those select channels. Another thing is that the days when you could propagate spammy content across multiple channels with no one to answer to are long gone. Now, you have to ensure that you only send the most personalized messages and clear and concise content.
2. Focus on Your Audience
Your target audience is learning to become more and more intelligent. One of these channels is the search engine. More and more people who interact with a brand on a search engine opt to buy from it. What does that mean? It means two things. First of all, you have to be present at the top of the SERPs (Search Engine Result Pages) so that the customers find you. Secondly, you have to make sure that your website is fully optimized for a great user experience. If your target audience is above 25, this is true. If they are younger than 25, you have to focus primarily on Instagram, Snapchat, or TikTok. It could be one of the three or all three, depending on your customers.
3. Update Your Digital Footprint
A consistent digital footprint across all channels is now a necessity. Make sure that you are visible on all the online business listings in your country and others. Online reviews are another way to ensure that users know about you and the products or services you offer. Create a roadmap for your brand and build the foundation for your digital media strategy. It includes making sure that your website is ready for an excellent mobile experience. You have done your keyword research and are ranking at the top. You have additional strategies in places like social media, email marketing, and more.
Some Closing Thoughts
So, what is the future of digital media?
The future is highly curated content that speaks to your customers. The future is a personalized and meaningful user experience that makes the customers want to come back for more. Although many practices have become redundant and saturated, like using e-books and webinars for lead magnets, there is still potential for them to use them correctly and don’t overdo the overall experience. All of this leads us to two concepts: brand authenticity and brand engagement.