TikTok Promotion: Best Practices for 2022

TikTok Promotion

The TikTok platform for TikTok Promotion is one of the biggest social media platforms right now, and we definitely can say that we are witnessing the golden age of this app right now.

At first, the famous TikTok songs took over the world, but nowadays, you can find absolutely any type of content there. If you are thinking about getting your piece of this cake, now is the best time to start making the content. And we will help you with its promotion by sharing the best ways how you can promote yourself on TikTok in 2022. Let’s go!

Hashtag your way to success!

Hashtags go first because they are some sort of a guiding light for TikTok users. If you use suitable hashtags to tell the platform what your content is all about, people will be able to find it through the “Discover” glass.

Using powerful hashtags helps with promoting your stuff, and, what’s most important, it gives your video an opportunity to become trendy and viral, thus, giving you a chance to become a new star on TikTok.

When you are a more or less established influencer, you can start a hashtag challenge, a TikTok ad event where you create a challenge with some hashtag, and encourage other people to share your video and make their own similar videos. This method has been used many times by big names and even corporations.

Go hard on trends

TikTok is a social media, and it naturally has its trends. We don’t think that as an influencer, you should do only TikTok trends to become successful, but ignoring them is not a way to go too.

Trends exist because there’s a demand for a certain type of content on the app, and you need to participate in at least some trends to bring more popularity to your profile. Just don’t do anything dangerous: it’s not worth it!

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Connect with other influencers

Collaborations help many influencers to grow, that’s why friendships and connections on TikTok are very valuable for a new influencer. Frankly, they can be precious for a more seasoned one too.

We suggest you search for influencers from your level of popularity and collaborate with them to create a series of videos, a challenge, or any other collaborative thing to help both of you grow your audience.

If you have a budget, you can order a sponsored mention from a big influencer, but we really think that collaborations are more than enough at first.

Be active on your account

As with every social media, TikTok success should not be taken for granted, and we recommend you prepare a solid marketing and content strategy combined with a consistent schedule to get the most out of the app. Post often and regularly because, on this platform, you can be forgotten as quickly as you get famous.

Also, only posting your content is not enough. We really advise you to comment on the other influencer’s pages, engage in conversations with your fans, and encourage commenting under your posts.

The more active you are on your TikTok profile, the more likely people will come back to you just to communicate, so bring it on and start commenting!

Do not be bland: use TikTok effects!

Just like you use gorgeous filters on Instagram, we suggest you use effects on your TikTok posts. You compete with millions of people on the platform, so making your content a little bit different is important to make you stand out on TikTok.

TikTok gives you a decent selection of effects you can use: a green screen, beautifying effects, animal effects, etc.

Be creative with your content and have straightforward descriptions

Sometimes you need something more than just a simple dance or a storytelling video. Many influencers on TikTok use this platform for their very creative, highly edited, detailed professional content, and we advise you to become one of them.

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Put not only your soul into TikTok videos but all your creative potential to make something special.

Also remember, that you can use only some video formats on TikTok: MP4, MPEG, MOV, or AVI files. Choose the right format when you are saving a video in your video editor, or, if you already have the footage in an unsuitable format, check an online video converter and change the format to the right one.

Use Tik Tok advertising possibilities- TikTok Promotion

TikTok has its own advertising system, and if you have a budget for social media marketing, we highly recommend you use this feature.

TikTok offers three types of ads you can order: already mentioned hashtag challenges, in-feed ads, and brand takeover ads. Choose one or a couple of them, depending on your digital marketing strategy. Experiment and find out what works the best for you.

Make branded content look seamless in your feed- TikTok Promotion

Your TikTok followers probably are sick of seeing a lot of paid content in their feeds every day. Yeah, and we too. However, we all need to pay our bills, so getting sponsorships and branded content is an important part of your social media strategy.

The key here is to make enough content to entertain your people and make them feel that you hardly ever post something sponsored, even if it isn’t true. Build your credibility, stay out of questionable brands, and make your ads look genuine.

Also, make sure that a sponsored post looks organic among the other posts of yours because if you always were against body-slimming products, promoting detox tea would look highly suspicious. Don’t make this mistake.

Conclusion

Are you feeling the strength to become the next big thing on TikTok already?

That’s just awesome, and thanks to our professional tips, we are sure that you are destined to become a very successful TikTok influencer. The only thing that’s left to do is up to you: go for it, do your things, and we’ll see you on the top!

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