Twitter is getting more and more popular these days. As of July 2021, it had already reached 73 million users in the United States, according to the Statista Research Department. With so many active daily users, it’s not surprising to find some businesses using the microblogging service as an effective tool in marketing.
If you are struggling to make your business page stand out, you might need a new Twitter header. This handy guide outlines what you need to do to make other Twitter users and prospective clients notice you.
Know the right Twitter header size.
What are today’s dimensions of a Twitter header?
Although Twitter has released guidelines for its recommended header photo size, it’s still tricky to get the right sizing. One reason is Twitter’s funny habit of chopping off parts of your cover photo even if you’ve followed the guidelines to a tee.
The good news is that it’s easy to solve the issue. Firstly, you need to follow Twitter’s recommended photo dimensions of 1500 pixels by 500 pixels. The aspect ratio should be 3:1.
In general, the site allows JPG, PNG, and GIF files. Just take note that Twitter doesn’t support animated GIFs for header images. As for image file size, stick with under 2MB.
Once you’ve followed the guidelines, the next thing you need to consider is your profile picture. Be mindful of the “invisible area” around it, too.
If you take a closer look at the position of your profile picture, you’ll realize that it actually changes depending on your device and the resolution of your screen.
To resolve this issue, consider leaving enough space at the bottom left corner of your design. You should also leave enough space at the top and bottom of your cover photo.
In case you are having a hard time making an effective banner, there are tons of tools that can help you make a Twitter header. Venngage, for example, comes with a lot of Twitter header templates. You can also find high-quality photos that you can use for your header.
Add a pop of color.
Once you have the right size, the next thing you have to consider is the design of your Twitter banner.
If you want to stand out, consider adding a pop of color. Bold colors are attention-grabbing and eye-catching. They readily make people stop and actually look at your page.
Adding bold pops of color is also a way to let your audience know that you are confident and proud of your content. Not everyone is confident enough to use bright color palettes.
One thing you have to be careful about is your banner’s overall look. Although adding pops of color is good, it should not steal the show. Make sure that your message can still be understood despite the loud colors.
If you aren’t confident enough to use bold colors in your Twitter header, you can try color coordinating it with your profile picture. Doing this won’t just make your page look pretty but also delivers a message of consistency.
It helps with branding, too. If you use the colors of your business in your profile and header, it can help make your page easy to recognize.
Include a good tagline.
If your business has a catchy tagline, don’t forget to add it in your Twitter header. It should make people want to see more of your page and business.
Adding a tagline to your headline might feel tricky. After all, there’s not a lot of space. This is one good reason to let your creativity flow.
Think about the best spot for your tagline. You also need to consider the right font style and size. Your text should be clear and easy to understand. People have a short attention span and they’re not likely to spend several minutes trying to decode your tagline.
These days, people tend to lean towards minimalism. The same idea applies to Twitter banner designs.
Minimalism offers a way to get people’s attention. In fact, it may even be just as attractive and impressive as using bold colors in your banner.
Minimalis Twitter banners can show your products or services in a more natural light. It’s appealing to people who aim to achieve that kind of lifestyle.
Use shapes and lines.
The combination of shapes and lines is always eye-catching. Plus, using them in a design helps focus attention on specific parts of your design. In some cases, they can also create that illusion of movement.
With so many social media pages these days, you need to come up with a unique Twitter header for your brand. One way to do that is to focus on the best that you can offer your audience. Think about what makes you better than others.
Once you are able to figure that out, head on to Venngage to find a Twitter header template that best fits your vision and allows you to create a design that’s specific to your brand. Just edit the template, input the most important details of your brand, add your tagline, play with the colors and design, and you’re good to go. Your Twitter header should make your audience recognize you and your business even at first glance.