According to research from Litmus, smartphone usage to check email has surpassed that of desktop computers. If you’re one of those who prefer checking email on a mobile device, you probably know that this experience can be anywhere from fantastic to awful.
Even while a newsletter may seem good when seen on a desktop computer’s browser, it may become completely unreadable when viewed on a cell phone due to different factors. Reading a marketing email on a mobile device may require you to touch and zoom in to see the content constantly. It implies that the sender didn’t bother to check their email for errors before sending it to you, which suggests that they don’t value your time or the quality of the communication. Therefore, it may result in little interest in doing business with them.
Many individuals now use their cell phones as their primary method of accessing email. Given that email is a direct channel for communication between businesses and their customers, it’s crucial to ensure that your emails are accessible on all devices and screen sizes by using responsive design. Thus, if you’re running a business, keep reading this article to learn more about email design for mobile devices.
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Why Implement Mobile-Friendly Email Design?
As the name implies, mobile email design entails putting mobile devices front and center when planning and executing email campaigns. In this manner, you may expect to get a few benefits:
- Desktop and global audiences both enjoy the polished appearance of mobile-optimized content. Why? For the simple reason that it’s far more straightforward for service providers to convert a design made for mobile devices to more giant screens.
- There has been a rise in mobile use and a decrease in desktop usage. As a result, prioritizing mobile devices is a smart choice going forward.
- The focus of the mobile design is on the user experience. We live in a very competitive market where the quality of the consumer experience is paramount. And having even one poor encounter is too much. If consumers have a negative mobile experience with a brand, 52% of users would be less inclined to interact with it again.
Getting your email newsletter to appear on mobile devices is equally crucial as getting it to display optimally on more conventional platforms like Outlook and Gmail. In fact, if your email looks well in a mobile view, it’ll also appear fantastic on a desktop, so designing a responsive email for mobile is a brilliant idea.
3 Basic Mobile-Friendly Email Design Tips
There’s no universal design template that provides the best experience on all platforms and devices, and you can still meet mobile users’ demands by employing common sense and best practice strategies. The key point here is to ensure that all your emails are responsive and readable on mobile devices. Follow these three essential tips if you want your email to appear better on mobile email clients.
1. Increase the Size of CTA Buttons and the Whole Text
The size of one’s display is the primary distinction between mobile and desktop devices. Screen sizes on laptops typically fall between 11 and 15 inches. By comparison, the largest smartphone displays are just around 6.5 inches in size.
Thumb navigation for readers is a must. Thus, you need big buttons to give users a decent experience on a tiny screen. The size of text on mobile devices is often inadequate. Headers should ideally be 22 pixels, and content should be at least 15-18 pixels.
2. Consider Keep Stacking
A simple, vertical, single-column style is recommended to prevent readability issues. Consider the hierarchy of inline links if you want to use them. Leave enough room between links so people can quickly find the one they’re looking for with a thumb. Emails designed in this style will look great on displays of any size.
3. Make Smart Use of Visuals
Visual content, such as photos, movies, GIFs, etc., may significantly increase the file size of an email. If the email is too large, it’ll take longer to load, which may be frustrating for mobile users. Thus, make good use of images. They should be included when they serve a strategic function and can enhance your message.
Marketers used to stress about how their emails would appear across various clients. However, this becomes more difficult to manage due to the proliferation of devices and email clients. Email marketing’s effectiveness in bringing in new consumers and boosting revenue has recently been widely recognized.
Designing visually attractive and compatible emails with mobile devices is essential. Emails must be prepared to work flawlessly in all situations since users now access their inboxes from various portable devices. If you want to enhance your business, you should delve into this strategy and consider the above essential tips to create a mobile-friendly email design.