As e-commerce grows, so does the assumption that it can be sold easily overseas with only a few clicks. Working effectively in the home market is challenging enough. Here are 5 methods to avoid blunders. To sell digitally internationally, you need a platform that can handle particular capabilities, not just an English flag or a Google Translate plugin. It’s worth examining, therefore let’s start with 5 reasons to use and choose Magento for an international e-commerce operation.
It’s impossible to think about internationalizing your online sales activity without considering the following platform selection factors, based on our experience and those of the numerous consulting firms we work with that use Magento.
1. Take it slowly: choose a nation, not the globe- choose Magento !
It took Amazon over 20 years to “conquer” a portion of the internet industry, and now there remain hundreds of impediments that hinder Italian e-commerce (eg logistics costs).
So, choose your first target nation, design a focused marketing approach, and then expand into more countries as you get the essential abilities.
With Magento’s inbuilt multi-screen architecture, you can construct and manage several e-commerce shops from a single Magento installation. This is a major benefit for huge B2C and B2B enterprises.
Choosing a beginning nation takes effort and money, particularly when it comes to items tailored to the target market. Start with free reports from NetComm, ContactLab, and Osservatori.net, then go on to commercial searches (ICE, foreign chambers of commerce, etc.).
2. How to develop a multilingual shop
But the fact that English is not the world’s most commonly spoken language (Chinese is), is not the rationale for our suggestion. Imagine a German who wants to purchase something online: he goes to www.google.de and searches for keywords. What language do you think he’d Google in? Definitely not in English, but in German. The same goes for the French, Spaniards, etc.
Because search engines use keywords, we will need to optimize the content in each language according to the findings of an SEO, UX, and website usability expert.
Magento improves organic traffic well (visits from search engines). The program creates Google (and Google Webmaster Tools) compliant XML sitemaps from all around the globe (where it is the most used search engine). Sitemaps help search engines comprehend eCommerce and are updated when content changes.
Aside from localized information, possible phone or chat communication with a prospective or existing consumer should not be underestimated: Willing to respond in language?
3. Online habits and lifestyle: how to activate them
To market, you must understand the target country’s lifestyle. So, for example, Wangba (Internet cafés) were highly popular in China a few years ago, when Internet connection was expensive and they served as a gathering place for people.
With the advent of cheap cellphones, wangba have lost their primary role. Many websites (from Google to Facebook) are prohibited in China, and access to non-Chinese servers is often slower. Before beginning an e-commerce firm to sell internationally, evaluate all of these concerns.
Choosing Magento means you can instantly use the responsive layout and modify it to your individual needs.
The Magento architecture may also have distinct styles and graphical settings for each shop, allowing several eCommerce managers with varied admin accounts and rights to oversee sales from a single platform.
4. How to tell foreigners- choose Magento ?
Ever wondered what a foreigner thinks? What do you know about their culture and products? This is a question we ask many entrepreneurs who create an e-commerce site for local items. It’s difficult to express a product’s quality to consumers from diverse cultures.
In this situation, Magento offers a professional blog-like content management system. When the foreign user understands our culture, he is ready to purchase (possibly utilizing one of Magento’s numerous native marketing capabilities, such as discounts or personalized offers depending on factors you have selected to profile your user database).
5. How to connect services other than Google, Facebook, and eBay?
Search engines, marketplaces, price comparators, and social networks differ per nation. It is prudent to find complementary sales channels. For example, in China, Baidu.com is the major search engine, Alibaba.com is the reference marketplace, and RenRen.com is the Chinese “Facebook.” The SEO placement rationale for Yandex.ru is different.
Generally, it’s best to buy a domain in the nation of reference and host a duplicate of your site locally.
In this scenario, choose Magento software solves the necessity to employ complicated architecture to enable global company expansion. Magento may be coupled with hundreds of different services like Ebay, Amazon, price comparison sites, professional email marketing systems, and analytics to better understand traffic and visitor behavior.
Magento’s scalability and platform compatibility make it scalable. With its unlimited customization options and reliability, it is the ideal CMS for individuals who want to launch an online sales firm in a new country or increase their market reach.
Visit our e-commerce section and find out how to hire a dedicated Magento developer.