As the coronavirus pandemic prompts the closure of non-essential businesses, many sellers are turning to digital channels to create online businesses that are currently on the rise.
It doesn’t matter if you’ve had an online store for some time or you’re just starting your e-commerce adventure – you won’t succeed unless you can attract clients to your e-business.
Of course, that sounds easier said than done – getting users to an online store can be very difficult and time consuming.
To make this process easier, we have listed for you 3 of the most effective ways that will help you get lots of traffic without spending a huge budget. Look!
1. A beautiful online store
First thing you need to do is to ask yourself if your website is attractive.
The design of an online store is crucial, because if it’s ugly customers will simply click away. You have to be aware that a user‘s purchase decision is usually made just after 3 seconds on your website – so it is the first impression that counts. If customers do not like it, they won’t buy anything and won’t ever come back.
2. Social media activity
Social media is one of the channels that enables you free promotion. Of course, if you publish ads among networks, you will pay, but the mere presence is free.
And it can bring lots of benefits too!
The key to success in social media is providing a marvelous content. You have to be interesting and outstanding, so that people will want to follow you. If you manage to do so, you will have a great marketing channel at no financial expense. So what actually should you do to attract customers using social media?
. Post regularly – at least on a daily basis, so customers can’t forget about you (but not at all costs – if you post just because you should, it may have a reverse effect!)
. Engage your users: ask them questions, reply to their comments, try to catch their attention
. Choose the best channels for you business, but always focus on Facebook and Pinterest, because those drive the most traffic to online stores (FB: 55%; Pinterest: 25%)
. Use graphics – posts with images usually get 50% more engagement that others
3. Customer care
Another thing that will help you attract many users is an outstanding customer care. Always remember: there is no better promotion than satisfied clients. Make the experience of buying in your store remarkable – but only in a positive way. A Forrester research states that 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly.
This means that if you want to attract clients, you need to reply to all their comments and inquiries. And as soon as possible, cause timely responses are the key to success in this matter.
Never ever underestimate the impact of customer care. Nowadays it is very important to include software procurement in the payment facility on your site. Because procurement solutions of software can help your service work to make payments in many countries. A research conducted by McKinsey revealed that 70% of buying experiences are based on how the customer feels they are being treated. As it turns out, it is not the product itself or the ads that are the key – it is customer service. And your task is not simple – people are two times more eager to share negative than positive impressions.
It is even said that is takes 12 positive customer experiences to make up for one negative. Thereby, make sure that all your clients are satisfied with the service you provide.
Be nice, helpful and competent and you will see that the customers will come. Believe me, you will be surprised how great the power of word of mouth marketing is.